Personalize Marketing
Campaigns at Scale
Marketers face consumers with shorter attention spans and a habit of hopping from one
platform to another. This requires the agility to adjust strategies swiftly and craft messages
that engage consumers in dynamic digital landscapes. The moment is short, so every
interaction must be easily identifiable, impactful, and resonate with the target audience.
Go Beyond the Simple Text
Some parts of the world prefer SMS … others WhatsApp or Rich Communication
Services (RCS), collectively known as “rich messaging.” It’s important to meet and
engage customers on their favorite channels. It’s also important to be noticed — and rich
messaging allows for images, videos, interactivity, commerce, and more.
Vonage Messages API links SMS, MMS, RCS, and popular social chat apps within a single
build. No matter what channels your customers use, you have the context to cultivate a
top-notch customer experience.
