Marketing in a Rich Messaging World: The New Rules of Engagement

Personalize Marketing Campaigns at Scale

Marketers face consumers with shorter attention spans and a habit of hopping from one platform to another. This requires the agility to adjust strategies swiftly and craft messages that engage consumers in dynamic digital landscapes. The moment is short, so every interaction must be easily identifiable, impactful, and resonate with the target audience.

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Go Beyond the Simple Text

Some parts of the world prefer SMS … others WhatsApp or Rich Communication Services (RCS), collectively known as “rich messaging.” It’s important to meet and engage customers on their favorite channels. It’s also important to be noticed — and rich messaging allows for images, videos, interactivity, commerce, and more.

Vonage Messages API links SMS, MMS, RCS, and popular social chat apps within a single build. No matter what channels your customers use, you have the context to cultivate a top-notch customer experience.

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