Microsoft Advertising
Casual Connect

Microsoft Advertising
Casual Connect

October 24, 2024
The Old Biscuit Mill - 375 Albert Road
Cape Town, South Africa

    About the Event

    Consumers seek connected experiences that resonate with their preferences and needs, transcending the traditional boundaries of online and offline interactions. As brands navigate this intricate ecosystem, mastering the art of personalised advertising becomes paramount.

    Welcome to Microsoft Advertising Connect, where innovation meets insight in the realm of connected advertising. Powered by InMobi, this event promises to unravel the secrets of crafting impactful ad experiences tailored to the modern-day consumer.

    Join us for an immersive program featuring insightful discussions, captivating demos, and thought-provoking sessions. Delve into Microsoft Advertising’s journey in the region, explore cutting-edge AI technologies transforming the advertising landscape and gain valuable insights from industry experts on building inclusive brand experiences.

    WHAT TO EXPECT

    Network and exchange notes on how to build innovative strategies that give you a competitive edge. In this event, you can expect

    • Hear from the leaders behind winning campaigns
    • Learn how to navigate real-world challenges
    • Network with leading brands in advertising
    • Craft strategies for future success

    Agenda

    9:30 am

    Registration

    10:00 am

    Welcome Note

    Janette Hardman | Head of Sales | Microsoft Advertising South Africa

    10:10 am

    Keynote

    The Evolution of Microsoft Advertising

    From its inception to its strategic partnership with InMobi, witness firsthand how Microsoft Advertising has transitioned from a search shop to an omnichannel multi-format global advertising powerhouse. Explore their evolution to becoming a Gen-AI first advertising leader which is bound to ignite discussions on the future of advertising.

    Mike Luscombe | Senior Partner Sales Lead – EMEA & LATAM | Microsoft Advertising

    10:40 am

    Charting the Future: The Power of Microsoft’s Ecosystem

    Jacob Joseph | META Head for Microsoft Advertising Partnership | InMobi

    11:00 am

    Panel Discussion

    AI-Powered Advertising: Driving Innovation and Leadership

    11:30 am

    AI in Action: Witness the Power of Copilot

    Copilot in the Microsoft Advertising Platform is your AI companion for creating high-quality marketing easily and efficiently, guiding you through campaign creation and answering questions along the way.

    Kay Giza | Partner Marketing Lead for EMEA & LATAM | Microsoft

    12:00 pm

    Networking & Lunch

    Meet Our Speakers

    Mike Luscombe

    Mike Luscombe

    Senior Partner Sales Lead - EMEA & LATAM
    Microsoft Advertising

    Janette Hardman

    Janette Hardman

    Head of Sales
    Microsoft Advertising South Africa

    Kay Giza

    Kay Giza

    Partner Marketing Lead for EMEA & LATAM
    Microsoft Advertising

    Jacob Joseph

    Jacob Joseph

    META Head for Microsoft Advertising Partnership
    InMobi