|
Customer trust has never been more crucial to business success. According to Zendesk, 83% of consumers say they will not do business with brands they don't trust. Although customers appreciate the convenience of interacting with businesses through short message services (SMS) text messages, the rise in text-based scams and phishing attempts has compromised their trust in this communications channel.
Businesses need to keep the convenience and immediacy of text messaging, while providing secure messaging that protects customers and earns their valuable confidence. Rich communication services (RCS) messaging, which is available to Android users and Apple customers using iOS 18.1 or better*, makes it possible to achieve both goals at once. Here's what businesses need to know about RCS, how it can increase customer trust and brand authenticity, and the many other ways it can enhance customer communications.
|
