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Rich communication services (RCS) have been around for several years, but RCS messaging is picking up steam — particularly with Apple adding RCS capabilities with iOS 18.1 in 2024. As people become comfortable with the dynamic, real-time messaging experience that can be found in messaging apps, businesses are wondering whether similar features found in RCS might help them increase customer engagement.
But what is Rich Communication Services, and how can the technology be used to offer a better customer experience? What is the difference between RCS vs. short message service (SMS)? In this post, we'll explain RCS messaging, how it works, and how it differs from other popular messaging services.
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